AI-Powered Market Research Platform
Front-End Lead at Market Intelligence Company
Key Outcomes
- Led front-end leaning team delivering AI-augmented research features
- Built smart search with similarity scoring against custom search definitions
- Implemented live website previews for search result validation
- Automated PowerPoint generation with comprehensive market analysis
AI-Powered Market Research Platform
The Challenge
Consultants and venture capitalists spend significant time on market research—finding relevant companies, evaluating fit against investment criteria, and compiling findings into presentations. This process is manual, time-consuming, and inconsistent.
The Solution
I led a front-end leaning team building an AI-augmented platform that streamlines the entire market research workflow, from discovery to presentation.
Technical Architecture
- React: Client-side application for research workflows, search management, and report viewing
- Node.js: Backend services handling user sessions, search orchestration, and report generation
- Python API: AI/ML services for website analysis, similarity scoring, and content extraction
- LLM Integration: AI-powered features throughout the platform for intelligent analysis
Key Features
Smart Search
The core feature enabling users to find companies matching their research criteria:
- Similarity Matching: Find websites similar to seed examples or descriptions
- Fit Scoring: Generate scores based on how well a company matches user-defined search definitions
- Custom Criteria: Configurable scoring based on each user's specific requirements—not generic rankings
Live Website Previews
Once search results are generated, users can:
- View live previews of discovered websites directly in the platform
- Quickly validate whether a company fits their search criteria
- Approve or reject results to refine future searches
Automated PowerPoint Generation
Transform research findings into professional deliverables:
- Generate PowerPoint slides automatically from search results
- Include comprehensive analysis for each company
- Ready for client presentations or investment committee reviews
Results
The platform enabled consultants and VCs to conduct market research significantly faster while maintaining rigour. The combination of AI-powered discovery, interactive validation, and automated reporting transformed a manual process into a streamlined workflow.